Is social media really fun

Social Media Posts - Find the right content for the right channels

Whether you address your target group with you or them naturally depends on your topics and products in the first step. It is important whether you B2B or B2C are on the way and in the latter case what age and what background your fans and customers bring with them. Children, adolescents and young adults are used more naturally than people aged 25 or over at the latest. But in the second step, the environment, i.e. the rules of the game of the respective social media platform, should also be included in the decision. "You" is predominantly used on Twitter and Instagram, while there are both variants on Facebook. The business networks XING and LinkedIn are predominantly used.

The third step is to look at your own company as well. A company that is usually very serious and conservative may appear unauthentic under certain circumstances if it chooses to address it directly with "you". When it comes to topics of trust, such as in the banking and insurance industry, addressing them with “you” may be more appropriate. When communicating directly, be it in replying to comments or replying to direct messages, it is advisable to mirror the language of the customers. If the customer speaks to you as "you", even though you usually speak to your fans, you should still call them back to be polite.

In conclusion, it can be said that addressing “you” in social media marketing seems more personal and closer than the somewhat more distant and cooler “you”. At the same time, the “you” appears more professional and expresses more courtesy and respect. Especially with a somewhat older target group, the "you" is usually better used as a salutation.

When is the ideal time to post on social media?

The question of the perfect time for social media marketing drives everyone who plans social media activities. Unfortunately, the question is difficult to answer, and certainly not a general one. There are a few basic rules, but it goes beyond that "Trial and Error", so try it out and improve if necessary. The help Social media statistics and analysis functions for the individual platforms. They show when social media posts are particularly well received and when the target group is online at all. Especially if the fans and followers are in different time zones, this should be included in the editorial plan.

The general knowledge that has prevailed is that the traffic for social media content is higher in the middle of the week and in the afternoon. The interaction is also livelier at these times than in the morning. Here, too, it is important to differentiate between the platforms. The business networks XING and LinkedIn are more likely to be accessed by their users during business hours and less often on weekends. In contrast, Facebook, Instagram or Twitter are frowned upon in the workplace because they are classic private topics. As a result, these platforms are used extensively seven days a week. The more you know about your target audience and their habits, the better you can do them Adjust the time of the post to your usual daily rhythm.

Posting regularly has the advantage that fans and followers wait for the daily post on Facebook or the weekly article on LinkedIn.

For optimal timing of your content:
This infographic will certainly be helpful for you so that you can keep track of which posting time is available for which channel.

How do I link my various social media platforms?

Plan one Social media campaign not just for a platform, but cross-media across multiple channels. Ideally, you connect the campaign and channels to the company's website or blog. Social media and blogs can go hand in hand. In the blog, the company has complete freedom and house rights. The blog posts can have different formats and no algorithm has to be observed. You should only keep an eye on the requirements of the search engines. There is now such a blog as Content hub At the center of marketing activities, the blog posts can be individually teased on social media. You then link to the new blog article in a tweet or a Facebook post and announce it with a few appealing and curious words.

Should I play on several platforms at the same time?

In this context, the question arises whether it doesn't save time and resources to transfer contributions from one platform to another. An example: Anyone who posts a post on Instagram can publish it simultaneously and automatically on Facebook or Twitter. That sounds tempting at first, but on closer inspection it is not recommended. Every social media platform has its special features and differs in precisely these details. Numerous hashtags are perceived as normal on Instagram, but trigger irritated faces on Facebook fans. If you automatically publish your Instagram post as a tweet, it is very likely that part of the text will be cut off. As a result, the tweet seems incomplete and does not appeal to most of the followers on Twitter. Attentive users also register the lack of care on the part of the company. This does not seem willing enough to invest time to tailor the new post to the respective social media platform.

In one Social media newsroom Ideally, the contents of all channels come together and visitors can see all current publications at a glance.

Social media and recruiting