Reddit has more users than twitter
Revenue per user - Reddit user little worth, Twitter earns 30 times more
Reddit has significantly less sales per user than other social media platforms.
If you want to earn money with social media, you have to monetize your own users. This works great for Facebook and especially for Twitter - the reddit community, on the other hand, is practically worthless in comparison.
Because according to a report by CNBC, Twitter converts 30 times as much per user of what reddit generates in terms of sales in relation to its own community. According to CNBC, the current financing round, in which reddit raised $ 300 million from investors, results in goodwill of $ 3 billion. Paired with annual sales of 100 million US dollars and 330 million monthly active users (MAUs), this results in an average sales (ARPU) of 0.30 US dollars per user.
Twitter is the front runner at ARPU
This puts reddit well behind what other social media networks implement per user: Twitter is the front runner with total sales of 3.04 billion US dollars and 321 million MAUs, which corresponds to an ARPU of 9.48 US dollars for 2018. In second place is Facebook with annual revenue of $ 2.32 billion and an ARPU of $ 7.37, followed by Pinterest with 250 million MAUs and an ARPU of $ 2.80 at $ 700 million Annual sales.
Compared to other social media channels, however, reddit has one characteristic that could prove to be an advantage in the long term: because around 50 percent of reddit users belong to the age group of 18 to 24 year olds, which is apparently particularly relevant for advertising. When it comes to advertising revenue in general, reddit CEO Steve Huffman finally states that it is in competition with all other platforms on which people spend their free time.
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