How do plastic straw bans work?
Hey Tea's paper straws haven't disappeared yet, Coca-Cola's paper bottles are coming back
I think everyone has felt the suffering of paper straws.
Unexpectedly, the paper straw has not disappeared and the paper bottle comes back.
Coca-Cola, the world's best-selling carbonated beverage brand, prepares the launch of a brand new paper bottle drink ADEZ .
This summer, Coca-Cola will steer the sales of this herbal drink for paper bottles in the Hungarian market to see how people accept the packaging of paper bottles. For environmental reasons, Coca-Cola, ranked the world's largest plastic pollution company for three consecutive years, is finally getting to work on plastic bottles.
This could trigger a new wave of "paper bottle beverages".
What is Coca-Cola's paper bottle drink?
This new paper bottle product is the first step for Coca-Cola to create future paper bottle beverages.
It was produced by Coca-Cola in collaboration with the Danish company Paboco (250 ml), which resembles a can of "fatty house water".
Unlike the small waist of "Fat House Water", the body shape is cylindrical and the lower body is pleated, which visually improves the texture of the paper.
The inner wall of the bottle body is provided with a protective film made of biological material to prevent the drink from entering or leaking.
However, the production material is the core. It is made from Nordic cellulose paper that is 100% recyclable .
In addition, the paper bottle is made from a single paper fiber. This integrated design can strengthen the strength of the bottle and make the bottle more pressure resistant and not break during shipping and when sealed.
It's worth noting that the bottle body pattern is printed with sustainable ink or laser engraving, which can minimize the amount of material.
The beverage caps are also made of biodegradable plastic.
A paper cover, a protective film made of biological material and a biodegradable plastic cap make up this new paper bottle.
In addition, this material is extremely malleable and in the future it will be possible to make different bottle designs that can be used for any Coca-Cola drink.
Stijn Franssen, Head of Packaging Innovation, Research and Development for Coca-Cola Europe, Middle East and Africa said:
We firmly believe that paper packaging can play a role in the future, and a paper bottle opens up a whole new world of packaging.
This plan is part of Coca-Cola's “A World Without Waste” initiative. Coca-Cola's desire to create a "paper bottle" trend is not unfounded.
Long ago, Coca-Cola led the beverage packaging trend. After the unique curved bottle packaging was designed in 1915, many beverage brands followed.
In 1950, this design also appeared on the cover of Time magazine in the United States, making it the first commercial product to appear on the cover of the magazine.
Due to the rising tide of environmental protection, the Coca-Cola Company has been classified by Greenpeace as the world's largest plastic polluter three times in a row. Coca-Cola produces more than 3 million tons of plastic every year. Environmental protection measures are urgently required.
Therefore, since 2018, Coca-Cola has formulated a full set of environmental protection plans to tackle pollution, including the fact that by 2023 all packaging will be 100% recyclable and all plastic packaging will contain at least 50% recycled materials.
In fact, Coca-Cola's glass bottles and aluminum cans are already 100% recyclable. Recycling all bottles is the most important issue. But paper is in fact easier to biodegrade and recycle than plastic, glass and cans.
Consumers continue to look forward to the development of new, innovative and sustainable packaging for Coca-Cola's plastic bottles, which are still in the market.
Next, this new paper bottle drink ADEZ will also be innovated in the test, including its shelf life, the ability to protect the drink in the bottle and so on.
Coca-Cola hopes to continue developing 100% recyclable bottles that can be applied to other products such as liquid, carbon dioxide and even oxygen. In the future, this sustainable paper bottle will completely replace plastic bottles.
In other words, that happy water from Fei Zhai could become a paper bottle in the future .
Not just Coca-Cola, they all make paper bottles
Besides Coca-Cola, there are many other brands that have already taken the lead and started this new trend in paper bottles.
Still, I have to talk about the company behind it, Paboco (The Paper Bottle Company).
This is a paper bottle company that was founded by a joint venture between the Swedish paper packaging company BillerudKorsnas and the Austrian plastic packaging manufacturer Alpla. The former started developing related technologies in 2015. They began working together in March 2019 to try to break the paper beer "water and oxygen barrier". "The problem.
The company's goal is to manufacture wood fiber beverage bottles that contain "bio-based barriers that can block water vapor and oxygen" and bottle caps made of biocomposite materials or pure paper.
In this way, manufacturers and distributors can reduce pollution from single-use plastic waste.
In other words, in October 2019, Coca-Cola, Carlsberg, L'Oreal, Absolut and other companies formed a "paper bottle community" to make paper bottles a reality in everyday life.
On October 11th, Carlsberg announced the world's first paper beer bottle at the C40 Global Mayors Summit in Copenhagen.
It is made of sustainable wood fibers and contains a barrier layer that can hold any conventional beer.
The two paper bottles on show use a recycled PET polymer film barrier and the other a 100% bio-based PEF polymer film barrier to test the barrier technology.
Since 2018, Carlsberg has brought various innovative packaging technologies such as recycled shrink film and green label ink to the market. Among other things, the packaging technology uses "Snap Pack" glue to glue cans together for transport, reducing 76%. The amount of plastic packaging used is awesome.
Ultimately, the goal of the Carlsberg Group is to obtain a 100% bio-based wine bottle without polymer and to promise to reduce the CO2 footprint of “beer in hand” by 30% by 2030.
In 2030 it appears to be the "end of environmental competition" for big brands.The environmental protection strategies they put forward one after the other will be implemented before 2030.
The same goes for Absolut Vodka. It's a well-known vodka brand under Pernod Ricard and promises that by 2025 all packaging will be 100% recyclable, recyclable, degradable and bio-based.
Previously, the Absolut Vodka Group launched paper wine bottles that exclusively use bio-based wine bottles to hold spirits. This wine bottle is made from 57% paper materials and 43% recyclable plastics. She was under-sold in the UK and Sweden at the same time. Over 2000 bottles.
In the wine industry, the British beverage giant Diageo has announced that it will try out the new environmentally friendly paper bottle packaging this spring, which is also the world's first plastic-free spirits bottle made from paper.
Although the above brands are similar in paper bottle manufacturing processes and technologies, it can be seen that paper bottles have started to deal with everyday beverages in different areas.
Our most common paper-wrapped drink is probably carton milk. However, most of the milk cartons on the market today are composite structure products made up of 6 layers of different materials such as aluminum foil, PE plastic film, fiber and paper. It is difficult to recycle as a single material and the recycling cost is also very high. high.
The paper bottles with alcoholic beverages, fruit juice beverages and carbonated beverages are currently being further developed on a "100% paper basis".
The entire food and beverage industry is monitored for changes by environmental organizations and consumers. Pepsi also plans to test 100% carton packaging in its soft drink line in 2021.
The actions of big brands will bring greater demonstration effects to the entire consumer goods industry.
In retrospect, these slogans, once hyped, seem to have really invaded our lives in recent years.
Can paper bottles be made using the paper straw?
On the one hand, big brands started making paper bottles, around the trend of environmental protection to consequences . The United States' National Oceanic and Atmospheric Administration estimates that 8 million tons of plastic enter the ocean each year, according to estimates by scientists.
In 2019, around 525 billion waste beverage bottles were produced worldwide, but only 10% of them can be recycled. In 2021 that number will increase by 20%.
On the other hand, it is also due to social pressure.
As of 2019, many countries and companies around the world have been reducing plastic straws to reduce single-use plastics, and international organizations and governments have started to enact plastic bans.
In May, the European Commission tabled the "toughest plastic restriction regulation in history," announcing that all single-use plastic products will be banned from retail stores in 2021 and that member states must meet the target of recycling 90% of beverage bottles by 2029.
In my country, McDonald's, Starbucks, and other chain restaurant brands have started using paper or biodegradable straws. From January 1st of this year, the plastic straw ban in my country has also come into force nationwide. The catering industry has completely banned the use of non-degradable disposable straws. Plastic straws.
Whether in politics or in public opinion, the sustainable development of the beverage packaging industry is obviously accelerating, and various materials such as cardboard boxes, rPET, PLA (polylactic acid), etc. are gradually being commercialized.Using environmentally friendly materials has a direct impact on a brand's social image and brand voice.
In addition, with the rise in the flood of paper bottles, various innovative solutions will emerge that will also create a large commercial space. Renewable beverage packaging including paper bottles is the general trend.
▲ Frugalpac, a UK sustainable packaging company, will be producing wines from sustainable recycled cardboard in 2020
Can paper bottles really completely replace plastic bottles?
Plastic bottles are one of the main reasons why bottled beverages are popular in the world.
These clean and clear drinks will look more attractive in transparent bottles. Charles Fishman, a senior journalist worried about drinking water in the United States, once said that putting water in an invisible paper bottle will significantly reduce its attractiveness.
▲ Picture from: unsplash
In addition, is the hardness and feel of paper cannot be compared to plastic at all .
The paper bottle drink may no longer be squeezed and tortured in a bag like it used to be in the past, and cannot be thrown onto sweaty teammates in the college court. When the mouth of the paper bottle becomes softer, it starts. The clutter, refreshment, and purity of the drink will be gone forever.
At this time everything becomes Schrödinger's riddle, whether the drink or paper is in your mouth, whether the taste is drink or paper ...
This is all the same as the bad experience that Bring paper straws with you . The Paper straws were once exposed to the ailments of whole people, and paper bottles have to experience it all over again .
However, paper packaging is not an order of magnitude more difficult than paper straws. Compared to plastic packaging, the manufacturing process of liquid packaging paper is much more complicated.
In addition, the packaging of paper bottles faces several major technical problems, such as: B. Plastic lining, insulation of various liquids, preservation of taste and content etc, all of which need to be resolved later.
These changes all affect the food sector, so they should not be underestimated and deserve more attention.
But paper straws were shown as an IQ tax last year because the quality of recycled paper must be worse than that of fresh paper. Paper straws can almost only be treated as general garbage and cannot be recycled. They have the properties of "disposable" and "degradable". It can't even be compared to partially recyclable plastic products.
Replacing plastic with paper does indeed cause environmental damage in tree felling, processing and manufacturing.
While it can reduce plastic waste, and it's much less polluting than plastic, it's not the basic way of solving plastic pollution.More importantly, the current plastic packaging really needs to increase the recycling rate. Product packaging made from new environmentally friendly materials or recyclable materials should also prescribe "the right medicine" according to different product requirements and not "one size fits all".
For consumers are Product rewards and consumer experience are more issues that businesses should consider.
Now everyone is slowly becoming aware of health and environmental protection, but consumers are not "stunned". Whether a product is truly environmentally friendly requires companies to provide more transparent and clear information, and they refuse to disclose. Consumers really need to be convinced. It pays to really win consumer trust.
Paper straws and paper bottles are a microcosm on the way to banning plastics and protecting the environment.The future of environmental protection is bright, but there is still a long way to go.
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